Use of Digital Media within Organisations Case Study

Use of Digital Media within Organisations - Case Study Example In the recent years, facing stiff competition in industries and the high need to cut costs while still maintaining efficiency in businesses has seen the rapid growth and development of digital solutions for businesses. A key area in which digital media has greatly been used by the various businesses is communication. Communication is a critical success factor in the business world and hence the development and improvement of digital media such as web videos, availability of e-books and social media have been key turnaround factors for business organisations. In the above mentioned case study involving virgin media, it is demonstrated beyond reasonable doubt that the use of digital media has a positive rather than negative impact on the performance of an organisation depending on the overall objective for the incorporation of digital media was. Here, the objectives of the study were to raise awareness of Virgin Media HD football packages through online mobile marketing and this was sp ecifically targeting the users of iPhones. The brand basically wanted to use a new, innovative and creative mobile marketing form in a bid to get the attention of football fans browsing the Guardian mobile internet website. Virgin media was working I partnership with an advertising agency, 4th street advertising. The main objective that was to be achieved was to get the information on virgin media HD football channels to a specific target audience which was football fans who owned iPhones. This was done through the execution of a well laid out strategy that involved exposing the target audience to the advertising message and a clear action that encouraged the recipients to learn more about the products and services offered by virgin media. Additionally, the advertisement campaign provided value addition with a calendar sync option that enabled the users with a fixture list of all games to be televised of the English Premier League. The intended purpose was to improve customer loyalt y and give then pride in being virgin customers. The banner bearing the campaign on the website was easy to use and access and it provided users with two calls-to-action. â€Å"Find out more about Virgin Media Football Packages† and â€Å"Sync televised games with calendar†. The call to action that allowed the audience to find out more about various other packages offered allowed the organisation to put across all or other products that the potential clients may not have been well aware of. The results obtained from the implementation of digital media in communicating to the target audience produced splendid results for Virgin Media. The creative execution drove high interactivity with the brand from the target audience. During the quarter to December after the launch of the digitized media in August, Virgin added over 100,000 Sky premium subscribers to reach a total of 725,000. As depicted clearly, clear and simple messages via digital media are a really positive way to communicate to potential customers. I chose to break down the in depth analysis of the effect of digital communication in this above briefly introduced scenario within in topics that depict every step of the process. Goal of Organisation The goal of Virgin media, according to the scenario, was to raise awareness of Virgin Media HD football packages that were in store for avid football fans via mobile advertising and targeting specifically iPhone users. The brand aimed to employ innovative

Article by Gordon Fee Essay Example | Topics and Well Written Essays - 1250 words

Article by Gordon Fee - Essay Example Thus on the basis of its rarity and illogicality it seems as though the words were not originally written by Paul but were in a fact a subsequent interpolation. The second major argument that seems convincing is that "one can make much better sense of the structure of Paul's argument without these intruding sentences." This is based upon the idea that Paul's argument should be logical and coherent rather than apparently more impressionistic and illogical. In and of itself the idea that Paul's argument should be logical does not necessarily imply that it is logical in this case. But Fee provides an exhaustive, detailed explanation of how the passage (without the interpolation) is a traditionally Pauline piece in terms of substance and structure. This includes the rhetorical, argumentative question of "or did the word of God originate with you" . Fee is convincing because he is apparently balanced in his argument. Thus he does allow that "if one were to conclude that vv.34-35 are authentic, they would appear to be best understood as something of an afterthought to the present argument." While Fee does not consider such an "afterthought" very likely, he at least places it within the realms of possibility. Rhetorically, this is an effective device that allows the reader to take on board the main thrust of Fee's argument without believing that he has something of an axe to grind. More proof is provided by Fee through the pointing out of the fact that "these verses stand in contradiction to II:2-16 where it is assumed without reproof that women pray and prophesy in the assembly." Other possible explanations, such as the idea that Paul is in fact quoting from someone else here, is effectively dismissed by his suggestion that "it presupposes the unlikely scenario that some in the church were forbidding women to speak - and especially that the quotation would come from the same Corinthian letter that is otherwise quite pro-women." Thus even if Paul is quoting, it seems unlikely that he would want to quote from those who are supposedly "anti-women" when his argument actually stems from the opposite point of view. Here Fee implies that Fee is simply too good a writer, with too broad a knowledge of his subject and too great an arsenal of persuasive skills to fall into such a trap. Thus Fee succeeds in effectively making it both unlikely that Paul actually wrote these verses in the context of other interpolations as well as the fact that the verses would simply not make sense within the context of the writing that surrounds them. Paul is not attempting to limit the role of women in the rest of this Letter, so it seems unlikely that he would suddenly start to do so here. b) The idea that the verses are not binding on Christians, because they are, as Fee convincingly suggests, non-Pauline in nature is a perhaps more complex matter. This assumes that Paul's actual writing is the inspired Word of God whereas that of the unidentified, later interpolator is not. If this is the case then these verses need not be binding on Christians. Fee's argument is based upon the perhaps more sophisticated idea that Bengel's first principle should be adhered to. Thus "the form of the text is more likely the original which best explains the emergence of the others". The verses that in question here clearly do not best explain the emergence of